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One of the advantages of transparency in "open" source code and development is increased feedback over a greater surface area (the entire product development lifecycle.)

The last paragraph of this blog says similar things about the business model.

I think when you tie the two together [open source / open business] you get a customer base that feels like they partly own the product as well and this helps to increase the fidelity of the feedback at the business layer. Have you seen this at all?

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